On Marketing

Rae Francouer

JoeAnn Hart

North Shore writer Rae Francouer recently interviewed Berrett-Koehler publisher Steve Piersanti,  another author, JoeAnn Hart, and me on how to market books. It's a nice article so I thought I'd share one of the links to where it appeared in a Wicked Local news outlet, this one in the Daily News of Newburyport. The Amesbury News printed it on the first page featuring my picture in color, too.

Here's how the article begins:

You’ve spent a few years, at least, writing your book. You’ve locked yourself away from loved ones, muted the phone and sacrificed vacations. You’ve gained five pounds from all that sitting and, to add insult to injury, you’ve got a touch of repetitive motion tendinitis.

The good news is your agent sold the book to a notable publisher.

The bad news? Your hardest work has only just begun.

I can attest to the five pounds! Hope you find the article helpful. I think Rae did a great job with it.